5 of the best shares I’d buy now for a 2021 bull market

I think it’s a good time for me to fill a Stocks and Shares ISA with stocks backed by high-quality businesses to hold for the long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The past year has been volatile for stocks because of the pandemic. And many shares have bounced back the lows of last spring. But some share prices remain weak because their underlying businesses have been affected more by the lockdowns.

But investors brave enough to buy stocks near their lows last year will have done well in many cases. However, now that vaccines are rolling out, I think there’s an opportunity to buy stocks to hold for the long term. And we could see a general bull market through 2021.

Looking for the best shares

I’d aim to fill my Stocks and Shares ISA with investments backed by high-quality underlying businesses. Many great companies listed in London have the potential to thrive in the coming years. And as an investor in their shares, I’d expect to benefit from an increasing dividend income stream and capital gains from a rising share price.

Of course, those benefits are not guaranteed. Investing in shares always carries an element of risk. For example, the underlying businesses may not perform as expected and their share prices could fall causing me to lose money. But I’d aim to reduce the risk by researching my investments and focusing on quality and value indicators.

For example, I like the look of telecoms giant Vodafone. The business enjoys the advantage of owning infrastructure networks that are hard for competitors to replicate. But three years ago, the valuation was high, making the stock look expensive. However, the share price eased back since then and now the stock looks like better value to me.

Vodafone has a decent record of cash flow generation. And City analysts expect the firm’s earnings to rebound in the trading year to March 2022. There’s a fat dividend yield above 5% and potential for the business to grow. However, one area of risk is that the company has a lot of debt, so I’d aim to keep an eye on that.

Growth potential and risks

I’m also keen on insurance and investments company Aviva and groundworks and geotechnical solutions specialist Keller. Both firms are paying chunky shareholder dividends right now and I reckon they have the potential to grow their operations in the years ahead. However, those two enterprises operate in cyclical sectors. And if I’ve misjudged my analysis, their businesses may underperform going forward and I could lose money on my investments.

Meanwhile, fitted kitchen and joinery manufacturer Howden Joinery has robust forward estimates for earnings. But the valuation looks rich and the dividend yield is below 2%. Despite the valuation risk, I like the quality indicators for this business and believe the company has earned its higher rating. I think the business could have a bright future. But the biggest risk to my investment would be that my assumptions could prove to be wrong.

Finally, I’m keen on private label household and personal care products maker McBride. The valuation looks modest and I reckon the business has the potential to grow. But the company is small and has a history of volatile earnings. The big risk is that going forward, earnings could fall again. Nevertheless, the shares tempt me.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Howden Joinery Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young Asian woman holding up her index finger
Investing Articles

Forget Nvidia! 1 AI stock to buy that could rise 41%, according to Wall Street

This writer has been looking for an up-and-coming AI stock to buy for his portfolio. Here is the one he…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

This growth stock could be positioned to capitalise on massive AI popularity

Oliver thinks this growth stock could capitalise on the growing artificial intelligence revolution. However, he says the valuation could prove…

Read more »

Investing Articles

How much passive income could I earn by investing £100 a month in a Stocks and Shares ISA?

Using a Stocks and Shares ISA to avoid dividend tax could grow a £100 monthly investment into a second income…

Read more »

Smart young brown businesswoman working from home on a laptop
Growth Shares

Up 100% in a year, is this popular FTSE stock becoming a bit of a joke?

Jon Smith flags up a FTSE 250 stock that has been a top performer over the past year, but is…

Read more »

Investing Articles

No savings at 30? I’d buy this FTSE 100 stock to aim for a million

Over the last 20 years, the FTSE 100 has returned just under 7% a year. And some of its stocks…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is the Rolls-Royce share price simply a joke?

The Rolls-Royce share price has extended its gains over the past 12 months -- it's now up 186%. Has the…

Read more »

British Pennies on a Pound Note
Investing Articles

1 ex-penny stock I’m loading up on while it is 34p

Our writer explains why he's recently been investing more money into this former penny stock inside his Stocks and Shares…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

9.4% yield! A magnificent dividend stock I’d buy to target a lifelong second income

Royston Wild’s creating a list of the London stock market's best dividend shares. Here's one he's hoping to buy for…

Read more »